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Given that Redd has amassed a cult following by appealing to a more underground audience, a mainstream-focused approach could’ve been a death blow to Redd’s budding career. But would he have been ready to capitalize on his newfound popularity? Would Quality Control, with whom he signed to manage his career in February, have tried to steer his music after from its gritty aesthetic toward radio-land? Everyone would have wanted a taste of the flavor of the month. 1 hit would have brought an unparalleled increase in exposure. That "Rover 2.0"-BlocBoy's follow-up single featuring another superstar in 21 Savage-has failed to achieve any similar prominence doesn't bode well.įor Redd, a verse on a No.
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Regardless, such instantaneous, large-scale success so heavily indebted to Drake means it will be more difficult for BlocBoy to break free from the Drake connection in the minds of a national audience. A closer parallel is Memphis rapper BlocBoy JB, who shot from regional talent to owner of a top-five hit in the country on the strength of a heavily involved Drake feature for "Look Alive." Perhaps Drake, aware of past criticism for his vulture-esque tendencies, thought it better to give the newcomer the headlining slot on a brand new song, rather than jumping on an already-hot remix.